Poster and t-shirt designs for seasonal performance shows put on by the amazingly talented kids at School of Rock Atlanta.
Concepted marketing strategies and designed collateral for carpet fiber maker Antron. Designed global merchandising books, advertisements, brochures, environmental graphics, motion graphics, online presence and art directed photo shoots for marketing campaigns.
Shown:
—Inspired Magazine
—Global Merchandise Books
—Color Trend Inspiration Video
—Spec it Check it Campaign
Concepted and designed visual identity systems for Riverview Farms, an organic family farm, and for its partner, Farm Mobile, a farmers market on wheels.
Reevaluated positioning, visual identity and marketing strategy for Durkan, the Hospitality division of the Mohawk Group. Reworked logo, refreshed visual identity system and updated collateral ranging from stationery to product brochures to tradeshow spaces.
Concepted and designed Durkan's 2014 & 2015 tradeshow experience for Hospitality Design Expo. Designed booth and supporting collateral.
Concepted theme, named event, arranged keynote speaker and designed collateral for the 2016 Durkan Design Summit geared towards a select group of VIP customers.
Shown:
—Durkan brand refresh: advertising, brochures, banners
—Durkan Design Summit collateral
—Booth and collateral design for Durkan showrooms at Hospitality Design EXPO
—Rebrand initial concepts
(Photo credit: Leap Communications)
Janet Echelman + Durkan collaboration, Miniartextil, Paris, France and Como, Italy
(Photo credit: Ilaria Provenzi)
Brand refresh for Zoetis' best selling, 20-year-old canine osteoarthritis drug, RIMADYL. Concepted new ad campaign and messaging, created new visual identity system and art directed photo shoots.
Shown:
—Advertising Campaign
Created brand identity system for MobileMind, a professional development hub for educators. Refreshed logo and created full design kit including typography, color palette, icon system and “hub” graphics for use in print and digital collateral, tradeshow materials, and a new website.
Shown:
–”Hub” artwork
–Iconography set
–Website
Concepted campaign and marketing strategy and designed collateral for Georgia-Pacific Professional's Take Notice campaign, which gives thanks and recognition to those who often go unseen. Designed website, program materials and Thank You kits for nationwide roll out. Art directed video and photo shoots for campaign image assets.
Concepted and designed brand refresh for Engineered Floors, the third largest manufacturer of flooring in the world. Campaign launch included 5 websites, email, digital and print ad campaigns, printed collateral and billboard located in the heart of Dalton, GA.
Responsible for all aspects of corporate video for customers and recruiting. Concepted and assisted in script writing, story boarded, assisted in talent acquisition, on-site art direction, post-production oversight and creative direction.
Concepted and designed EF’s tradeshow presence and sponsorship at The International Surface Event which included more than 50,000 international attendees.
Shown:
—Websites
—Advertising
—Billboard
—Corporate Video
—Surfaces 2018 tradeshow
Various logo designs for corporations, non-profits and individuals.
I am currently the Director of Design Services for Kindred at Home, the nation’s largest home healthcare company. I work directly with all departments, including the Clinical team, Sales team, and Recruiting team to create external and internal marketing materials to promote services and initiatives.
Developed visual identity system for Georgia Organics, a 1.2K member non-profit advocating Georgia farms. Designed brand standards manual, advertising and marketing material, collateral package and quarterly newsletter.
Shown:
—Visual identity system & manifesto
—Signage
—Billboards & Bumper Stickers
—Proposed logos
Concepted and designed marketing strategies, identity systems, product packaging, in-store displays, advertising, brochures, business collateral and tradeshow and showroom environments for Mohawk Industries ($14b) and its commercial and residential divisions.
Shown:
—Proposed design for point-of-purchase displays and dealer kits
—Product literature for NeoCon showroom
—Product launch collateral: Renegade, Reroot brochure
Concepted and designed visual identity systems, advertising campaigns, collateral materials and websites for Kilpatrick Stockton’s corporate initiatives in diversity, recruiting and pro bono. Designed corporate communications and advertising campaigns used to attract new business. Art directed photo shoots. Designed tradeshow booths, office signage and customer facing interfaces and websites.
Designed logo and collateral package re-visualizing the global identity for Kilpatrick Townsend LLP following their international merger.
Shown:
—Identity
—Recruiting Campaign Microsite
—Diversity Matters Brochure
—Pro Bono Campaign Mailer
—Various mailers, books, advertisements, invites, interactive applications and logos
Concepted advertising campaigns for multiple products within Bard Medical’s healthcare divisions. Designed corporate and product-specific websites, microsites, customer facing and mobile user interfaces. Art directed product photo shoots.
Shown:
—Simetry Brochure & Advertising Campaign
—Bard MDU Collateral System
—Various advertisements, brochures and interactive pieces
Invitations and announcements are some of my favorite things to design. I love creating something so personal and tactile that highlights my love of craft and the printed piece.
Shown:
—My Wedding Suite
—Amelia's Birth Announcement
—Emma & Taylor's Wedding Suite
—Hank's 1st Birthday Invitation
—Hank's 2nd Birthday Invitation
—Alice's Birth Announcement
Designed $1.5M marketing campaign for The Republic of Trinidad & Tobago to attract foreign investment. Assisted in design of marketing brochures and corresponding advertisements and environmental applications that were placed throughout Port-of-Spain. Art directed photo shoots with some of the nation’s most influential companies.
Shown:
—Brochure system
Augmented visual identity system and concepted advertising campaigns for Immucor, a manufacturer of blood bank technology. Art directed photo shoots. Designed corporate and product brochures. Developed concepts and executed design applications for company's annual North American sales conference.
Shown:
—I Love Blood Campaign
—Product brochure
—Sales Conference Collateral
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